Some local officials fear that when the Rt. 33 bypass opens today, the absence of a brown road sign will mean potential tourists and shoppers will bypass them altogether.
The 12-mile, $141 million stretch of road is expected to be open about 6 p.m., after crews finish clearing barricades, equipment and other construction remnants. A ribbon-cutting ceremony at 1 p.m. will feature Gov. Bob Taft and other officials.
The Ohio Department of Transportation oversees the placement of brown signs that mark exits leading to historical sites, museums and recreational facilities.
But state transportation officials say Lancaster's attractions don't qualify.
"People understand that a brown sign indicates a significant attraction," said Lou Varga, a Lancaster businessman and chairman of the committee to secure the signs.
Lancaster is home to the Decorative Arts Center of Ohio, the Ohio Glass Museum, the Sherman House -- the birthplace of Civil War Gen. William T. Sherman and former U.S. Sen. John Sherman -- and the Georgian, an 1832 Federal-style home with period furnishings.
Square 13, a neighborhood of 19th-century homes laid out by pioneer Ebenezer Zane, is downtown.
Each museum every year draws approximately 7,000 visitors, about half of whom hadn't planned to stop, said Joyce Harvey, president of the Fairfield Heritage Association.
That isn't enough to meet the state criteria for the signs, said ODOT spokeswoman Cindy Brown.
"Historical sites and museums require an annual attendance of 100,000 people per year, plus an additional 10,000 visitors per mile of distance from an interchange," she said.
Without the brown signs along the bypass, Varga said, spur-of-the-moment visitors won't know the museums are near, and the number will drop even more.
ODOT's Brown suggested that the people who manage the Lancaster attractions consider the blue signs typically used to advertise gas stations and restaurants, or apply for the Tourist Oriented Directional Signs program.
The latter signs -- which cost $30 per sign per month plus $10 monthly for arrow signs -- are reserved for commercial, historical, recreational and educational sites that attract at least 2,000 visitors a year.
The program also requires that the attractions be open at least eight hours a day, five days a week.
The financial and hours-of-operation requirements are obstacles, Harvey said.
None of Lancaster's museums meets the hours-of-operation requirement. Harvey's nonprofit organization runs the Sherman House and the Georgian, both of which rely entirely on volunteers and donations.
"Even if we split the cost between four museums, I'm still not sure we could afford the signs," she said. "The fact that we don't have the financial means to stay open for longer hours does not make us any less important or attractive to visitors.".
Tom LaPorte, of the Decorative Arts Center of Ohio, said the state is sending the wrong message about what's important about Ohio's historical attractions.
"Should a museum with 100 visitors get a sign? Probably not. But should a group of four museums that brings in at least 12,000 people? Of course," said LaPorte, director and chief executive of the center.
"I understand the state needs rules, but they also need a way to handle exceptions to the rules," he said.
Varga said the economics of the signs should be considered.
"It may seem small, but I think the brown signs are an important matter
for the future of Lancaster," he said. "We don't want the bypass to
bypass us economically."
Denise Trowbridge, FOR THE COLUMBUS DISPATCH
Dispatch reporter Mary Beth Lane contributed to this story.
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